BIG INK A Minnesota 2020 Star Awards Event Nominee4.14.20
Our Star Awards Event Nominee Project
We are very thankful to have received a nomination for the 2020 Star Awards Event, along with The Wedding Guys, and wish to extend a big congratulations to all the nominees. That being said, this is making us miss — even more — working with our highly creative event clients and on the fantastic productions they produce. We sure hope everyone is staying healthy, and we so look forward to the day when we’re producing more award-worthy, experiential events. Here’s an overview of our nomination:
As the culmination of the ILEA Live Conference, the Esprit Awards Gala is one of the event industry’s most distinguished evenings. This year the gala provided an original experience, with a re-envisioned format. Guests transitioned through seven distinct spaces, leading them on a memorable journey throughout the location. The design, theme and graphics fabrication opened doors, both literally and figuratively, and wove together a grand, fantastical style that engaged and delighted attendees.
The purpose of the event was to honor the hard work, creative skills and one-of-a-kind productions of the international events community. The main objective for the client was to: Integrate building architecture, design and unique graphics production into an experiential event that sparked conversation, fostered curiosity and aided in discovery for the attendees.
The objectives were met by using creative design and logistical graphics that integrated with the location and created a unique evening that shook up the typical awards ceremony format.
The event design company met the creative goals by approaching the composition of the program from a, ‘let’s shake this up’ format. They moved away from just a typical Golden Globes program format, to an experience that became immersive, interactive and intriguing for guests from the moment they arrived.
The event was hosted at the Walker Art Center, a modern art gallery with unique architecture and angular spaces. There were seven areas within the Walker that were utilized for the gala. The event design company blended the building architecture, theatrics and intriguing graphic applications into the theme ‘Curiosity Fractured.’ The journey included doors opening into seven separate, secret rooms. The seven-room journey helped define the design for the invitations as well as all of the on-site graphics. Each space had its own, distinct theme built around curiosity.
Upon arrival, guests gazed out through the windows, onto a surprise, outdoor performance. One space featured ‘curiosity that takes flight’ and featured a jet-setting, Pan Am-style cocktail lounge. The ‘curiosity goes for a swim’ room was transformed into a fishbowl, surrounded in glass and blue light; while swimsuit cladded servers offered fish-shaped snacks and an aquatic drag show swam on stage. Even transformed, fur-lined elevators were part of the fractured, fantastical journey. The event design company worked sponsor logos into different dramatic locations, to avoid a logo soup with the hundred plus conference sponsors. Both designer and supplier worked together to determine the most cost-effective substrates and efficiencies needed, to produce high-quality prints that made the design and the event itself, come to life.