The amazing spectacle that is the Super Bowl brings with it a whole lot of logistics and planning. The Minnesota Super Bowl Host Committee alone is coordinating more than 100 events and venues in the week leading up to the big game. While much of what is being brought into Minneapolis for the festivities will arrive early and spend some time in storage (just in case there’s a snowstorm), there will be ongoing and some last minute event visual marketing needs. That’s why BIG INK, a 30 year old visual design and large format printing company based in Eagan, has been gearing up to meet the demands, including a custom, themed vehicle wrap delivery van.
Having worked on graphics for other sport championships the company wanted to be ready for any need. Tom Trutna BIG INK president notes, “We’ve worked on graphics for many big games like the Men’s NCAA Final Four, The MLB All Star Game, NHL Winter Classic and previous Super Bowls. You want to be available through the end of the event. Often, clients will get a new idea at installation. We want to be ready to fulfill any idea or need that arises.” So the company purchased a delivery van and designed and wrapped it with football motif graphics. It’s part of the rapid response Special Teams the company has put together. Notes Trutna, “We wanted to highlight the fact that we’re here to hand deliver, install (using the themed vehicle wrap van) and also available to get rush jobs done. Having the Super Bowl in your hometown is a once in a lifetime opportunity, so we wanted to be sure we were ready.” The company is working with both local and national clients to supply printed visual marketing and have shifted staff scheduling so they are available 24 hours during the lead up and set up period prior to the February 4th game. The company designed and wrapped the Special Teams Ford Transit Van with 3M IJ180 MC Control Tac and it has already been spotted around town making deliveries. “We wanted a visual representation,” notes Trutna, “so clients know we’re here, don’t panic, we’ll get the ball over the line for you, up until the final seconds.”